Vancouver’s own Seth Rogen has offered to be the voice of his hometown transit system. The initiative is part of an experimental marketing campaign by VISA.
Originally, the transit company hired Morgan Freeman recorded a series of announcements that would be played on SkyTrain and buses for the next two months. However, this original plan with Freeman’s voice is now on pause after eight women have accused Freeman of inappropriate behaviour.
“In light of information we’ve learned through news stories on May 24, 2018, of serious allegations against actor Morgan Freeman, TransLink has decided to pause his voice announcements as part of a VISA ad campaign on the transit system. We will be reaching out to VISA to discuss further.”
Rogen has been very vocal about being the new replacement for the fun campaign. In just under an hour, TransitLink replied to Rogen’s tweet and offered to further discuss the idea.
TransLink and VISA Canada have been working together as part of a new educational campaign to inform passengers that they will now be able to use their credit card to access the transit network in Vancouver.
[via CTV News]