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Microsoft’s New Surface Pro 3 Ads Attack ‘Weaknesses’ of the MacBook Air [VIDEOS]

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Screenshot 2014 08 11 08 20 27

Microsoft has released three new ads targeting Apple’s MacBook Air. The ads were published on the company’s Surface YouTube channel yesterday and show the various advantages of the Surface Pro 3 over the MacBook Air.

The MacBook Air doesn’t have a touchscreen, pen, or detachable keyboard. Money quotes inside the videos include the likes of “So you’re saying it does more than my Mac?”.

Check out the descriptions and the videos below:

Surface Pro 3 – Power

A tablet that can replace your laptop? Take the Surface Pro 3. It’s lighter and thinner than the MacBook Air, yet it has the same intel Core i5 processor. And it also has a USB port, touchscreen and converts into a tablet.
Surface Pro 3. The tablet can replace your laptop.

Surface Pro 3 – Head to Head

Sometimes the facts speak for themselves. Just compare the Surface Pro 3 to a MacBook Air. Both have the same storage and processing power. But only the Surface Pro 3 has a touchscreen, a pen and converts to a tablet. Surface Pro 3. The tablet that can replace your laptop.

Surface Pro 3 – Crowded

Tablet or laptop? With the Surface Pro3, you get the best of both. The Surface Pro 3 has the power to run full Adobe Photoshop, Office and Windows. But unlike the Mac Book Air, it has a touchscreen, a pen and converts to a tablet. Don’t try that with the Mac.
Surface Pro 3. The tablet that can replace your laptop.

Here’s how a Surface marketing intern says the Surface Pro 3 has “changed her life” as a student:

The Surface Pro 3 looks to avoid the blunders of the original model, which had consumers puzzled as to why the entry 64GB model only came with 23GB of free space (installed assets took up 64%).

According to estimates based on the company’s SEC filings, Microsoft has lost $1.7 billion on its Surface tablet in two years since the product line has launched, which included a $900 million write down on the Surface RT.

After watching these ads—are you ready to replace your MacBook Air?

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