Just in time for school to start, Twitter has released some figures regarding school-related tweets and trends.
According to a new blog post from the micro-blogging platform, orientation week, or “frosh week,” is one of the most popular times for students to use Twitter to receive valuable resources for information and interaction with fellow students, alumni, and staff.
Over the past three years, Kingston’s Queen’s University (@queensu) was the most mentioned Canadian university in Tweets about orientation or “Frosh Week”. Kingston’s Queen’s University is followed by Western University (@westernu), McMaster University (@mcmasteru), Carleton University (@carleton_u), and Memorial University (@MemorialU).
While the large majority of Canadian universities run their own Twitter accounts, some schools are more active and topical than others. According to the data, Montreal’s McGill University (@mcgillu) enters the new school year as the most followed university in Canada and the only school with more than 100,000 followers. That school is followed by the University of Waterloo (@Uwaterloo), Western University (@westernu), the University of Alberta (@Ualberta), and Concordia University (@Concordia).
In terms of mentions, the University of Toronto (@uoft) is the most mentioned Canadian university account for 2018. “Between January 1, 2018 and July 31, 2018, @uoft had 1.5x more mentions than fellow Toronto institution York University (@yorkuniversity) and is amongst the 10 most followed schools in Canada,” reads the report.
Western University received the most single-day mentions of any Canadian university of 2018 on January 12th when Canadian Prime Minister Justin Trudeau visited campus for a town hall event.
Additionally, the most-used hashtags in tweets about Canadian universities include #cdnpoli, #yorkustrike, and #AI.
Check out Twitter’s rundown of Canadian universities here.