CBC/Radio-Canada has today announced a new two-game partnership with Twitter Canada that will see the Radio-Canada’s tweets featuring live content streams and clips from its coverage of Tokyo 2020 and Beijing 2022 reach a wider Canadian audience through the use of Twitter Amplify.
The Twitter Amplify program will expand the reach of CBC/Radio-Canada’s coverage through ad-supported promoted tweets that will target users outside of those already following CBC and Radio-Canada’s Olympic Games-dedicated accounts, @CBCOlympics and @RC_Sports.
The availability on Twitter of streams featuring five top-tier Olympic Games events is one of the highlights of the agreement, allowing Canadians online to stay connected to CBC/Radio-Canada’s Olympic Games coverage and the many defining moments of the Games.
“We’re thrilled to continue working with Twitter Canada through this new two-game partnership that will provide Canadians with more opportunities to access CBC/Radio-Canada’s exciting coverage of the Olympic Games,” said Joe Gottfried, Director CBC/Radio-Canada.
“With the Tokyo and Beijing Games scheduled only six months apart, our partner brands will have unique opportunities to create a continuous and lasting impact, and connect with an engaged audience around touchstone cultural moments.”
CBC/Radio-Canada’s coverage of the Olympic Games Tokyo 2020 begins on July 23, 2021.