Twitter, Radio-Canada Announce Partnership for Tokyo 2020 and Beijing 2022 Olympic Games Coverage

CBC/Radio-Canada has today announced a new two-game partnership with Twitter Canada that will see the Radio-Canada’s tweets featuring live content streams and clips from its coverage of Tokyo 2020 and Beijing 2022 reach a wider Canadian audience through the use of Twitter Amplify.

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The Twitter Amplify program will expand the reach of CBC/Radio-Canada’s coverage through ad-supported promoted tweets that will target users outside of those already following CBC and Radio-Canada’s Olympic Games-dedicated accounts, @CBCOlympics and @RC_Sports.

The availability on Twitter of streams featuring five top-tier Olympic Games events is one of the highlights of the agreement, allowing Canadians online to stay connected to CBC/Radio-Canada’s Olympic Games coverage and the many defining moments of the Games.

“We’re thrilled to continue working with Twitter Canada through this new two-game partnership that will provide Canadians with more opportunities to access CBC/Radio-Canada’s exciting coverage of the Olympic Games,” said Joe Gottfried, Director CBC/Radio-Canada.

“With the Tokyo and Beijing Games scheduled only six months apart, our partner brands will have unique opportunities to create a continuous and lasting impact, and connect with an engaged audience around touchstone cultural moments.” 

CBC/Radio-Canada’s coverage of the Olympic Games Tokyo 2020 begins on July 23, 2021.