Apple Cuts Jobs at Fitness+ as Service Future Remains Under Review

Apple is cutting jobs at its Apple Fitness+ division, according to Mark Gurman in the latest edition of his Power On newsletter (via Bloomberg). The cuts come several months after Gurman first reported that Apple was reevaluating the future of its workout service.

Gurman reports Apple cut a handful of Fitness+ employees this past week, including staff who contributed to the audio side of the service, such as the Time to Walk and Time to Run sessions. New audio releases will drop in frequency, though Gurman says they are not going away completely for now.

The cuts land while Fitness+ remains under internal review. Gurman has previously said Apple is unhappy with the service’s financial performance and floated the idea that it could eventually be folded into a rumored AI-powered Health+ subscription. That speculation picked up after Apple moved its health and fitness divisions under the Services group led by Eddy Cue.

Apple has been trimming elsewhere too. Last month the company cut around 200 jobs across its Siri and Vision Pro teams as it redirects resources toward artificial intelligence and new products.

Fitness+ launched in December 2020 and costs $12.99 CAD per month in Canada. Apple kicked off 2026 with new workout programs and Time to Walk episodes, a sign the service is still getting fresh content even as its long-term shape stays an open question.

The bigger question is what Fitness+ becomes. Apple just redesigned the iPhone Health app with Readiness scores and AI-powered insights, but stopped short of folding Fitness+ into it. Gurman says he does not believe Fitness+ is on the chopping block for now, but he bets Apple eventually integrates the service into the revamped Health app. If a bigger health subscription is coming, 2027 is the likelier stage. For now, Fitness+ keeps running, just with a smaller team behind it.