Twitter Sees Record Number of New Downloads Amid George Floyd Protests
With a surge in users looking for news related to George Floyd protests in the U.S. and the COVID-19 pandemic, Twitter saw a record number of new downloads this week, according to data from app store intelligence firms Apptopia and Sensor Tower (via TechCrunch).
As protestors used Twitter to share live images and videos of the demonstrations, the fires and looting, instances of police brutality, and more, the social network’s app enjoyed its largest-ever week globally. Sensor Tower’s data shows that Twitter saw over a million installs on Monday and around 1 million new installs on Tuesday.
Meanwhile, Apptopia found that Twitter topped its record for downloads on Wednesday with 677,000 worldwide downloads, out of which 140,000 installs came from the U.S. A larger number of downloads came from the U.K., India, Brazil, and Mexico.
Many countries are also dealing with the COVID-19 pandemic, with Brazil being particularly hard hit right now, for example. That could be fueling other increased interest in the app, given its news-driven nature.
In addition to breaking download numbers, Apptopia also noted that yesterday was a record for daily active users on Twitter in the U.S., when some 40 million people in the U.S. logged into the app.
In Q4 2019, Twitter reported its app had 31 million monetizable daily active users in the U.S, which grew to 33 million in Q1 2020.