Uber Direct, the ridesharing company’s retail delivery service, is coming to Canada and has partnered with Bond Brand Loyalty to shake up the purchase and redemption experience that comes with quicker drop-offs.
Uber Direct allows a network of Uber drivers to move goods within a company’s supply chain, whether between locations or into the hands of customers. It built on the company’s push into convenience and grocery, giving retailers in other categories — like fashion and pet supplies — to provide same-day delivery.
“With the pandemic, delivery has evolved from a luxury to a utility as businesses look for—and consumers expect—real-time fulfillment,” said Ronnie Gurion, General Manager, Uber for Business. “We’re pleased to partner with Bond Brand Loyalty to accelerate their delivery standard for loyalty point rewards from days to within hours.”
“Solving complex customer challenges in this new norm requires new approaches and innovative digital solutions that give consumers confidence that their items are assuredly en route, and a rewarding immediate gratification feeling,” said Sean Claessen, Chief Strategy Officer for Bond. “By combining Bond’s leading customer experience and loyalty thinking and platform with Uber’s best-in-class technology, we’re ushering in a new era of customer experience. This move is part of the next step in Bond’s broader customer-linking plans and we are exceedingly excited about the road ahead with Uber.”
Along with the Connect person-to-person parcel service, which was tested in Canadian cities in May, Direct provided the company with a revenue source after taking massive hits to its ride-sharing business during COVID.
Retailers and manufacturers in Canada can now leverage Uber’s technology as an operationally efficient way to move goods quickly, meeting increased expectations for same-delay delivery.