Apple, Union Collaboration Brings Limited-Edition Beats Studio Buds
Apple has today announced a new version of Beats Studio Buds in a collaboration with clothing store Union, which will be sold exclusively at Union’s Los Angeles and Tokyo stores and via Apple Stores online starting tomorrow, December 1.
The limited-edition Beats Studio Buds mark Union’s 30th anniversary, featuring a bold red, black, and green design and packaging that draws inspiration from the Pan-African flag and pays tribute to Union’s roots as a Black-owned business.
Beats Studio Buds are the company’s first 100% true wireless earbuds to feature Active Noise Cancelling and Transparency Mode. With six microphones, they can isolate the exterior sound or make it feel like you’re not wearing earbuds at all.
Music is the lifeblood of our store, so when Beats approached us, we were excited to work with them on these Buds. Collaboration is almost as important as music,” said Union founders Chris and Beth Gibbs. “It feels great to have worked with Beats on this project and to have collaborated with Vince Staples, a longtime friend of the store, to bring our vision to life.
The limited-edition Union Beats Studio Buds will go on sale tomorrow for US $149.99 at 9 a.m. PST.