YouTube Shopping Launches on Shopify to Help Boost Creator Economy

YouTube Shopping has just made its debut on Shopify, allowing content creators and merchants to easily integrate their online store with one of the world’s biggest entertainment platforms and reach over 2 billion monthly logged-in users.

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Shopify merchants can sell their full range of products on YouTube in three ways:

  • Live streams: Merchants can tag and pin products at key points during a livestream, and picture-in-picture playback means consumers can watch while they check out
  • Videos: Merchants can show a curated list of products in a product shelf below on-demand videos
  • Store tab: A new tab will be added to a merchant’s YouTube channel, featuring their entire selection of products

“Bringing my commerce platform and my most popular viewer engagement platform together will be a game changer for me,” said YouTuber Christen Dominique.

Because Shopify acts as a merchant’s retail operating system, product details including names, images, pricing, and shipping are seamlessly kept up-to-date across channels. If a product sells out, it’s automatically removed from YouTube.

Merchants can also track the performance of live and on-demand videos directly from their Shopify admin, with a full view of multichannel sales. And, for select eligible merchants in the U.S., onsite check on YouTube means consumers can purchase without leaving the platform.

“Commerce today is multichannel, and YouTube is one of the most influential channels on the planet,” said Kaz Nejatian, VP of Product at Shopify. “Shopify’s new YouTube integration will fundamentally change what opportunity looks like for independent brands in the creator economy. We’re thrilled to expand our long-term partnership with Google to push the boundaries of D2C commerce on YouTube.”

YouTube Shopping is available now to Shopify merchants globally. You can get more information about it at this link.