Apple released an app for their US customers today, called iAd Gallery. The premise of the app is to showcase advertisers running iAd campaigns (which start at $500,000–previously $1 million). Only Apple can release an app to get customers to check out ads. If you have a US iTunes account, you can easily download the app here.
Great ads. On-demand. In your pocket.
The iAd Gallery is a celebration of advertising, featuring iAd campaigns from some of the world’s best brands and their advertising agencies. The iAd Gallery gives you easy access to a selection of the fun and informative ads that have run in some of your favorite apps. Use the Browse feature to discover ads you haven’t seen, or to find those you want to see again. Even lets you tag your favorites to a Loved section thatâ€™s all your own.
â€¢ Updated regularly to include a selection of the latest ads running on the iAd Network
â€¢ Explore by spinning the wheel of iAd banners, or search by advertiser, category or ad feature
â€¢ Learn about the featured ads, including the advertising agencies behind them
â€¢ Easily access your favorite ads anytime by placing them in your Loved section
â€¢ Tap into the More section to find additional details about the iAd Network
Although this idea seems silly, it’s quite brilliant. iAds are only seen in apps where developers choose to opt into the platform. By releasing this app, iAd advertisers and their unique campaign (made with iAd Producer 1.0 released last December) are pushed front and centre into hundreds of millions of iOS devices. Now, if only the app was available in Canada, eh?