Brand Loyalty

Apple’s Brand Loyalty Reaches All Time High of 92%, Samsung Takes a Dive

SellCell has just published their 2021 Cell Phone Brand Loyalty Report surveying over 5,000 US smartphone users to find out that Apple’s brand loyalty is now at an all-time high of 92%, whereas Android brands, including Samsung, are seeing a decline. The report notes that the smartphone shipments saw a positive rebound in Q4 thanks to heavy...

Apple Continues to Slay Samsung in Brand Loyalty

According to a recent analysis by Xerox owned company WDS, Apple’s iPhone users have continued to remain the most loyal smartphone owners despite strong competition with Samsung for nearly seven years. The report shows that people who buy one iPhone are far more likely to purchase another than those who own a Samsung device (via MacDailyNews). WDS, a...