Apple’s Brand Loyalty Reaches All Time High of 92%, Samsung Takes a Dive
26% of Samsung Users plan to Switch to another smartphone brand
Apple Delivers Best Overall Experience in Almost Every Tech Category: Study
Research consultancy Brand Keys just released its 2017 Customer Loyalty Engagement Index, where Apple took the top spot in nearly every category.
Apple Continues to Slay Samsung in Brand Loyalty
Apple’s iPhone users remain the most loyal smartphone owners despite strong competition with Samsung.