Apple Delivers Best Overall Experience in Almost Every Tech Category: Study
Apple has been declared the most customer-pleasing company in almost all markets that it operates in, according to a Brand Keys study (via CNET). In a study that looks at customer loyalty and engagement, Apple topped a number of important categories, including smartphones, tablets, and laptop computers. Tim Cook will doubt be ecstatic to see these results.
Research consultancy Brand Keys just released its 2017 Customer Loyalty Engagement Index, which seeks to find the “category drivers that engage customers,” drive real profits and engender loyalty. The survey included 49,168 consumers in the age group 16 to 65.
Apple was recognized as the best representative of customer loyalty and enjoyment in laptop computers, tablets, smartphones, and online music, and its subsidiary, Beats by Dr. Dre, came in joint first place with LG in the headphone category.
In a press release, Brand Keys president Robert Passikoff said customer expectations in all product categories are expected to soar. Customer expectations, for example, grew 35% in the online sector in the past 12 months.
Other big winners in tech fields include Google for its search engine, Facebook took social networking and instant messaging apps, while Canon was named the top brand for printers. Netflix was given the top spot in the online video streaming category, PayPal won through among the payment service providers, and AT&T was voted the best wireless phone service.