brand

Uber Rebrands Itself With New App Icon and New Logo

Today, Uber unveiled its redesigned branding and app logos in a blog post with an accompanying piece on Wired about the behind-the-scenes work to craft the new look. First among the change is the Uber logo itself, which is now bolder, tighter, and a little more rounded. While many users probably won’t notice that change,...

Apple Most Valuable Billion-Dollar Brand in the US

Apple is the most valuable billion-dollar brand in the US, according to a new report issued by Brand Finance. The iPhone maker tops a list of 500 companies including Google, Coca-Cola, Microsoft, and McDonalds. As the report highlights, Apple's brand is worth $104.6 billion. Google follows Apple at $68.6 billion, the Silicon Valley Business Journal...