siri

Apple is now targeting a spring 2026 release for its long-delayed upgrade to Siri, which means don’t expect it by the end of the year as previously reported. That’s according to Bloomberg’s Mark Gurman, citing unnamed people familiar with the matter. It marks another slip in the Apple's push to modernize Siri and show it...

In a post-WWDC interview, Apple's Software Engineering head Craig Federighi explained why the anticipated Apple Intelligence Siri overhaul is taking so long

Apple is falling behind in the race to develop a modern AI assistant, with multiple former employees telling the Financial Times the company is facing major technical and leadership challenges trying to upgrade Siri. At the heart of the problem is Apple’s attempt to rebuild Siri using large language models (LLMs), the same type of...

Apple is undertaking a significant restructuring of its Siri division, appointing Mike Rockwell to lead the initiative aimed at overhauling Siri.

Apple is facing a federal lawsuit over claims that it misled customers about the now-delayed Apple Intelligence features. I'm sure many saw this coming, especially in the U.S. According to Axios, the lawsuit, filed Wednesday in the U.S. District Court in San Jose, accuses Apple of false advertising and unfair competition, arguing that the company...

Apple is making major changes to its AI leadership team as the company struggles to keep up with competitors in artificial intelligence. According to Bloomberg’s Mark Gurman, CEO Tim Cook has lost confidence in John Giannandrea, Apple’s longtime AI chief, and is bringing in a new leader to fix Siri. Mike Rockwell, the exec behind...

Apple’s Siri team is facing harsh criticism from within, with senior director Robby Walker admitting that delays to key AI features have been "ugly and embarrassing," according to Bloomberg’s Mark Gurman. During a recent all-hands meeting, Walker told staff that promoting Siri upgrades before they were ready only made things worse. "This was not one...

Even Apple’s most loyal supporter, John Gruber, is fed up with the company’s delay of its Siri AI overhaul. In a scathing post titled "Something Is Rotten in the State of Cupertino,” on Wednesday, Gruber criticized Apple for delaying its highly anticipated "personalized Siri" feature, part of Apple Intelligence. Gruber admitted he was blindsided by...

Last week Apple debuted a flurry of new device upgrades, unleashing updates for iPad Air, iPad, MacBook Air and Mac Studio. These aren’t new product categories, but one new item was pegged to debut in March at one point—the company’s rumoured smart home hub. That’s according to Bloomberg’s Mark Gurman in his Sunday PowerOn newsletter....

We previously learned from Bloomberg’s Mark Gurman that Apple was said to be delaying some major Siri features, and now the iPhone maker appears to have made it official, telling multiple media outlets about a delay. This lede comes on a Friday after a busy week of new Apple product refreshes. Apple told Reuters in...

Apple’s ChatGPT-style Siri upgrade is facing major delays, with a fully conversational version now unlikely to launch before 2027, according to Bloomberg’s Mark Gurman in his latest PowerOn newsletter. The report details Apple’s struggles in modernizing Siri, as internal setbacks have forced the company to push back key AI improvements--to at least iOS 20. Yes, you...

Apple’s long-awaited upgrade to Siri, designed to bring advanced AI-powered features, is facing setbacks and might see a delay in its complete launch. Expected to debut in April with iOS 18.4, the update may now be pushed to May or later due to ongoing engineering issues and software bugs, according to sources familiar with the...