tim cook

Apple to ‘Break New Ground’ in Generative AI This Year: Tim Cook

Apple CEO Tim Cook highlighted the company's big investment in artificial intelligence (AI), marking a pivotal embrace of the generative AI movement sweeping the tech industry. To most Apple customers, it feels the company is far behind compared to OpenAI's ChatGPT and Google's Gemini. But Cook’s statements today at its annual shareholder looks to reassure...

Tim Cook Urges Search for ‘Missing’ Usher Before Super Bowl [VIDEO]

Ahead of the Apple Music Super Bowl LVIII Halftime Show in Las Vegas, it turns out headline performer Usher has gone missing. That’s according to the latest Apple Music skit shared today with CEO Tim Cook, Ludacris, Lil Jon and Taraji Henson. In a nutshell, Usher has gone missing and Cook instructs Ludacris to “find...

Tim Cook Wears Apple Vision Pro; James Cameron was ‘Blown Away’

We finally have pictures of Apple executives wearing its latest product, the Vision Pro. Of course, Apple CEO Tim Cook kicked it off, as shared in his exclusive interview with Vanity Fair. This comes on the eve of the launch of the Vision Pro in the U.S., set for tomorrow. "I’ve known for years we...

Watch Apple CEO Tim Cook’s Candid Interview by Dua Lipa [VIDEO]

In an exclusive interview, Apple CEO Tim Cook shared insights into his leadership style, the company's future, and his personal journey from a modest upbringing to leading the world's most valuable company. The interview, conducted by music star Dua Lipa, dived into various aspects of Cook's life and work, shared on the BBC Sounds channel...

Apple CEO Tim Cook Makes Surprise Visit to China

Apple CEO Tim Cook made a surprise visit to Chengdu, China, meeting with gamers at the company's Taikoo Li store and embracing the local tech scene, reports BBC News. During his visit, Cook interacted with players of Tencent's popular online game "Honour of Kings," stating on Chinese social media platform Weibo that the "energy tonight...

Tim Cook Discusses Apple Vision Pro’s Game-Changing Potential

Apple CEO Tim Cook, in a recent interview, emphasized the transformative potential of the company's forthcoming Vision Pro headset. "The mixed reality device has the potential to usher in an entirely new era of computing," Cook said to The Independent. He believes the device will impact how people work, communicate, and experience the world, much...

Apple Vision Pro Launch Still on Track for 2024, Confirms Tim Cook

In Brown County, Texas, Apple has embarked on a joint venture to power 100,000 homes with clean energy through a four-mile-long stretch of nearly a million solar panels. It's a staggering project from Apple as it continues to pursue its green goals. But don't accuse Cook and Apple of just talking and not choosing action...

Apple CEO Tim Cook Says AI Rollout Will Remain ‘Thoughtful’

During the company’s Q2 earnings call on Thursday, Apple CEO Tim Cook was asked about his thoughts on artificial intelligence (AI) and how the company is incorporating it into its products and services. While Cook did not comment on Apple's product roadmaps, he emphasized the importance of being "deliberate and thoughtful" in approaching AI integration....