Aetna has announced today that it will give an Apple Watch to nearly 50,000 employees as part of a new initiative that combines iOS apps and the user experience provided by the iPhone, iPad and, of course, Watch with Aetna’s analytics-based wellness and care management programs.
Employees eligible for the Apple Watch gift will participate in Aetna’s wellness reimbursement program. Using Apple products, the health care company is planning various iOS-exclusive health initiatives, starting with the deeply integrated health apps, allowing customers to manage their health and increase healthy outcomes.
“We are thrilled that Aetna will be helping their members and employees take greater control of their health using Apple Watch,” said Tim Cook, Apple’s CEO. “Aetna’s new initiatives will be a powerful force toward creating better customer experiences in health care, and we look forward to working with Aetna to make them successful.”
Aetna is apparently working on various iOS health apps that will simplify the healthcare process, as they will pack features such as care management and wellness, medication adherence (to help patients remember to take their medications and more), personalized health-plan on-boarding, and Apple Pay integration.
The teased Aetna health apps will be available in early 2017.