Apple’s planned price increases for Canada have gone live in the App Store. Apps previously priced at $0.99 have increased 20 cents to $1.19, and apps formerly $1.99 are now $2.29, an increase of 30 cents.
An example below is Ellen’s ‘Heads Up!’ app, previously $0.99 earlier in the day, but now 20% more than before:
@iPhoneinCanada looks like prices have gone up in the App Store apps starting at $1.19 now.
— Nascareh (@Nascarehh) January 9, 2015
The reason for the price increase was due to Canada’s falling loonie, which is now worth about $0.85 USD. The price increases across the board mean your discounted iTunes Gift cards you previously purchased don’t really mean much anymore.
But of course, if an app does make your life better, it might be worth supporting a worthy developer (come on, we all spend $5 on a latte and don’t complain, but will get irked over spending $0.99 on an app).
Earlier today, Apple announced its App Store had generated close to $500 million in revenue in the first week of January alone, a new record for the company.
What do you think of these price increases?