Netflix for iOS Updated, Adds Company’s Newest Branding Icon [PIC]

Netflix has updated their iOS app today to bring stability improvements and bug fixes, along with adding the company’s latest “N” branding icon, which made its way into the company’s Twitter and Facebook profiles last week.

Screenshot 2016 06 28 12 12 55

The new “N” icon will not replace the company’s Netflix logo, as a spokesperson told CNBC “We are introducing a new element into our branding with an N icon. The current Netflix logo will still remain, and the icon will start to be incorporated into our mobile apps along with other product integrations in the near future.”

On social media, the company says the new icon is a “creative element to live with our logo.”

If you have updates set to install automatically on your iPhone or iPad, you may not recognize the new darker icon, so be aware of the change. The old icon is below for your reference:

Icon netflix v6

Netflix is set to debut offline viewing, with a recent report citing it could debut as soon as this year.

Click here to download Netflix for iOS in the App Store. What do you think of this icon change? Makes me want to go buy a box of Fruit by the Foot. #longlivethe90s

Founder and Editor-in-Chief of iPhoneinCanada.ca. Follow me on Twitter, and @iPhoneinCanada, and on Google+.

  • Aleks Oniszczak

    So it’s supposed to look like a strip of movie film? I thought they were winding down their movie collection and focusing on original content.