When it comes to mobile transactions, 2.1 million are made per week, which also help move lines faster and increase sales velocity. There are a total of 7 million active mobile users and hundreds of thousands of new app downloads each week. So far there have been over 100 million mobile transactions.
Chief digital officer Adam Brotman notes “with mobile it all comes together and allows us to turbo charge everything across digital”. He expects mobile payments to account for 10% of payments in the U.S. by the end of fiscal 2013.
A recent deal with Square has allowed Starbucks to save on fees when it comes to debit and credit card transactions, which Brotman says “it’s a real number”.
With its recent updates for Passbook integration and the iPhone 5, the Starbucks iPhone app has become the primary method of payment for numerous users. With easy auto reload options, it’s just another convenient way to pay for your coffee.
Are you using the Starbucks iPhone app to pay at Starbucks?