2013 marks the 10th year TIME has compiled the 100 most influential people in the world. But this year the list contains Apple’s head of industrial design Jonathan Ive, alongside 99 other influencers, such as Barack Obama or Marissa Mayer, CEO of Yahoo!.
Each influencer is accompanied by several paragraphs to emphasize why the person qualifies for the list. Jony Ive was praised by the U2 frontman Bono, calling him Obi-Wan. You can read Bono’s essay below:
“Jony Ive is himself classic Apple. Brushed steel, polished glass hardware, complicated software honed to simplicity. His genius is not just his ability to see what others cannot but also how he applies it. To watch him with his workmates in the holy of holies, Apple’s design lab, or on a night out is to observe a very rare esprit de corps. They love their boss, and he loves them. What the competitors don’t seem to understand is you cannot get people this smart to work this hard just for money. Jony is Obi-Wan. His team are Jedi whose nobility depends on the pursuit of greatness over profit, believing the latter will always follow the former, stubbornly passing up near-term good opportunities to pursue great ones in the distance. Jony’s values happen to add value — emotional and financial. It takes a unique alchemy of form and function for millions of people to feel so passionately about the robot in their pocket.”
The TIME 100 list, divided into five big categories such as titans, leaders, artists, pioneers and icons, also names David Einhorn (another name related to Apple), and even Kickstarter CEO Perry Chen as the top influencers in the world.