Apple Drops Prices and Updates Retina Display MacBook Pro Processors

It was just yesterday that Tim Cook said Apple is taking steps to make their products more affordable, and today the company announced they have updated the Retina Display MacBook Pro line with new processors and new pricing.

Screen Shot 2013-02-13 at 4.47.58 PM
As the press release emphasizes, Apple has made the high-end MacBook Pro even faster and at the same time more affordable, despite the processor update. Starting today, the 13-inch MacBook Pro with Retina Display starts at $1,499 for 128 GB of flash storage, and $1,699 for a new 2.6 GHz processor and 256 GB of flash. On the other hand, the 15-inch MacBook Pro with Retina Display now sports a much faster 2.4 GHz, quad-core processor, and the high-end 15-inch portable comes with a new 2.7 GHz, quad-core processor and 16 GB of RAM.

In addition to the aforementioned updates in terms of processors and pricing, Apple today announced that the 13-inch MacBook Air with 256 GB of flash features a new price: $1,399.

The updated MacBook Air and MacBook Pro with Retina Display are available starting today through Apple’s Online Store.

Update: there is also just one configuration available for the 15″ MacBook Pro, non-Retina.

Technology enthusiast, rocker, biker and writer of iPhoneinCanada.ca. Follow me on Twitter or contact me via email: istvan@iphoneincanada.ca

  • Starklet

    How much are they down from the old price? This is kind of surprising for apple, considering people will pay full price anyway.

  • Setak

    There is only one 15″ non-retina Macbook Pro available as well.

  • http://twitter.com/ryan_ahrens Ryan Ahrens

    Wow, I was just on their site last night configuring a 2.6ghz non-retina system. With this new configuration there is no video card option where as the previous higher-end model had a 1gig video card. Now that’s not even an option and if you want to configure a system that matches the higher end MBP it will cost more. For shame!

    I hope they don’t phase out this line of MBPs. I don’t understand why everyone gets so moist over the Retina version; they are the worst investment in a computer ever. Sure, they are fast and pretty, but if I’m spending over two grand on a computer I want to get as much mileage out of it as possible. My 2008 MBP just hit the 5-year mark, it still runs quite well, but I’m starting to get prepared for the day I have to put it into retirement. Over the 5 years I’ve been able to upgrade and replace parts to keep it in tip-top shape; I’ve maxed out the ram, upgraded the hard drive, and replaced the battery—which has to be done about every couple years or so. These are things you cannot do with the Retina MacBook Pros; you’re better off maxing everything out when you buy the machine than spend the money later to upgrade. In my opinion non-upgradable parts doth not a “Pro” machine make.

  • http://www.iphoneincanada.ca Gary

    Yeah it’s just a blank spot now where the old configuration used to be.

  • xxxJDxxx

    is the new processor in the retina pro really that much faster than the old 2.3ghz?