Bloomberg reports that Apple and Time Warner Cable are nearing a deal that will enable U.S. subscribers of the cable television service to have access to channels using Apple TV.
Apple is slowly occupying space in the living room through its set-top box. Tim Cook has already said that the living room remains an intense area of interest, but while we are waiting for the iTV, Apple is moving to enrich the content available though the Apple TV.
The deal was first “leaked” in June when Glenn Britt informed investors that the company has opened talks with tech companies — Apple, Samsung and Microsoft — to offer streaming video services just as it does with Roku.
The negotiations are still ongoing, but the deal is expected to be inked within months. Apple is rumoured to be hiring Pete Distad, Hulu’s ex-SVP of marketing and distribution to complete the negotiations.
The deal is U.S. only and Canadian licensing deals aren’t in place. But the move sets a precedent. This is the second deal Apple has struck within a short time period, hinting at other goodies that could be on the way to North American Apple TV users.