Samsung Leads US Mobile Marketshare, Apple Leads Growth


Turns out Apple didn’t regain the top spot in the US as the most popular mobile handset manufacturer, but it increased its market share, retaining second spot, comScore’s latest study shows.

After surveying 30,000 US mobile subscribers, comScore’s MobiLens service found that Samsung is the most popular OEM among consumers. As the numbers show, Samsung’s popularity (and market share) reached 26.3% during the August to October period, up 0.7%, while Apple recorded the biggest increase, up 1.5%, and gained 17.8% of the US mobile market, surpassing LG for the first time.

The US smartphone market is set for continued growth, with 51.9% of market penetration (up 6% since July), which means about 121.3 million people in the country now own a smartphone. Obviously, Android is the mobile OS of choice among smartphone buyers (53.6%), while Apple’s iOS retains a strong grip with 34.3% considering that it “only” has the iPhone.

Interestingly, texting still tops comScore’s “Mobile content usage” list, but app downloads and Web browsing, are gaining traction, as well as social networking.


  • Jdl

    Reason why too much garbage Samsung phones. Lower than the note and s3 so it’s saturated . But against one phone by apple. I say I’m impress vs samsungs saturated market with some lower Samsung phone

  • James J


    I don’t really get the point of most of these articles.
    Pretty much just fudder for fan boys of both camps.

  • nosnoop

    Why label or dismiss those lower end phones as “garbage”?
    So anything which is ignored by Apple is garbage?

    Those phones are perfect for my kids with prepaid plans!
    And you may be shocked to hear this – Samsung makes good phones!

  • dennis

    ppl will be jealous because Apple is a one hit wonder only, and incapable of making multiple phones.

  • Apple_Sauce

    With Apple going to court over what should be invalid patents, I believe that hurt their market share. I for one am not impressed with their tactics.
    Releasing a patetic map app that does not use Googles highly tested database just sinks them even lower.
    Apples antics over the last year have been a marketing disaster in my opinion.

  • Tom

    I agree, very affordable Samsung phones (along with one or two premier phones) were able to make market penetration. and these phones aren’t “garbage”, they actually work. but when you see carriers subsidise them to $0.01 with lte support, it’s hard not to pass over them.