Rogers Matches Telus and Bell, All Have the Same $40 BYOD Monthly Rate Now

Rogers has lowered the monthly price of its Bring Your Own Device (BYOD) from $50 to $40, matching the price of Telus and Bell for voice plans that include unlimited nationwide calling, notes MobileSyrup:

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All three carriers now have BYOD options at $40 for unlimited nationwide voice plans, whereas back in April, Rogers upped theirs to $50 and Bell had theirs at $40 (which later became $45) like Telus.

Bringing your own unlocked iPhone to the Big 3’s discount carriers like Virgin, Koodo and Fido can be a better option. With Fido in particular, customers adding a second line to an existing account can get 10% off, while stacking the BYOD 10% off option on top of the latter discount.

Telus rebranded and launched new ‘Your Choice’ plans last month and Rogers and Bell quickly followed suit with a response. But now, it appears the ‘level playing field’ has returned. Happy wireless shopping!

Founder and Editor-in-Chief of iPhoneinCanada.ca. Follow me on Twitter, and @iPhoneinCanada, and on Google+.

  • Sarge

    I just love competition, the consumer really wins in the end 0.o

  • hub2

    Still pathetic. The cheapest phone+data plan on Telus is $70 for 300 mins and a piddly 300 MB??? Even their various discount subsidiaries give you close to that for $30 less!

    No thanks, I’ll keep my 6 GB plan for $55.

  • JfromC

    I’ve kept my $30 – 300 mins / $30 6GB data plan combo for years. Every time I look for a better deal there really isn’t. And I don’t even use that data but I don’t feel like giving it up.

  • Tim

    Let’s try and estimate margins. The carriers get the phones at basically the same rates that we do for an unlocked device. They probably have to pay tax on top of that too, but I’m not sure so we’ll leave that out. The iphone 6 entry model is 750. So 70 (monthly plan minimum) x 24 (months) = $1680

    $1680 – 760 = $920 of revenue over two years, or $38 per month. Then we have operational costs. Salaries, network maintenance, etc. I don’t know how to discern actual profit from here, but maybe it’s $20 per month on a $70 plan.

    I’m not trying to stick up for the carriers, but they do do have a bit of a fair argument about prices vs geography covered. Canada is effin huge with low population density. Now, they still don’t need as much network capacity to service those area as some place like the U.S.

    It’s a hard calculation to make, but given economies of scale and the relatively superior speeds we have here, I think our prices are at least comparable to the states. We basically pay what they do plus a smallish premium for much faster networks.

    I’m not saying the U.S. should be held as the standard for reasonable pricing, but we’re better off than them in my mind due to the quality of our connections.

    Anyway, I pay $35 a month for 5gb of data because I use a tablet plan on an unlocked phone coupled with VoIP. I think this would satisfy 75% of users, but I’m thankful it hasn’t caught on in a way because I doubt this loop hole would be maintained in such a case. For saavy iphone blog readers though, get on this. There’s almost no trade off…and waaay cheaper.

  • Salinger

    A few more things to keep in mind:

    -While Canada is geographically huge, no carrier covers more than 15% of it with coverage. So when you do the calculations based on actual coverage area in relation to population as opposed to the entire size of the country (with 85% no coverage) the price vs geography argument holds absolutely no water.

    -Fast wireless speeds are a relatively recent phenomena yet our prices have always been excessively above world-wide averages. What was the excuse a few years ago?

    -If the costs of providing service to such a huge country, with all the salaries, maintenance etc are so great, why are our carriers always leading or near the top of wireless providers in terms of profits?

    -While comparing the big players in the US (the only country with a wireless industry almost as messed up as ours) with Canada shows we’re not that far apart, that comparison fails to take into account the vastly different MVNO options available in the two countries. In the US you can get good, reliable service on one of the big players’ networks for a fraction of the cost by going through one of the dozens of MVNO’s. In Canada, the big 3 have such a strangle hold on the entire industry, they charge MVNO’s so much wholesale, that they can’t offer consumers a much better deal than the Big 3 themselves; which is the entire point.

  • erth

    me too. i don’t use the 6 gb, but i might someday. and i never have to wonder if i CAN download that big update thru bell. i have never even come close to the 6 gb