Rogers to End BYOD Discount: Prices to Jump by $10-$15 Per Month

Last week, it was reported Bell was set to increase its Share Plans by $5 per month and also hike bring your own device (BYOD) plans to start at $50, which kicked into effect this week.

Rogers similarly followed suit and increased their own Share Everything plans by $5 per month, and now prices are going to get even higher.

MobileSyrup now explains an internal memo details some more price increases from Rogers. Here’s what to expect, starting January 20, 2016:

  • BYOD benefit to be eliminated
  • No Tab plans will jump $10 to $15 per month to match Smart Tab prices (e.g. 1GB No Tab to leap from $65 to $80 per month)
  • Another price jump example: 60GB No Tab Share Everything to increase by $10 to $375/month (yes, this is a real plan)
  • Additional lines to get price hike: will jump from $35 to $50 for local calling plan; $60 to $65 for Premium Tab Canada-Wide plan

It’s not getting any cheaper to own a wireless device from Rogers and Bell. No word yet on whether TELUS will match these price increases. Right now, the desire to see what Shaw will do with WIND Mobile can’t come soon enough.

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  • RickysCV

    And Shaw looks at this with such big dollar signs in their eyes…

  • runner

    This is how things are going to be in the future. Mobile and internet plans are going to skyrocket to compensate for all the people cutting home phone and cable.
    The big 3 will squeeze every last penny they can get!

  • Mark Holoubek

    Time for a good old-fashioned class action suit…if only this was possible in Canuckistan.

  • Corey Beazer

    That’s ridiculous

  • Pran

    Wow, insane is the only word that comes to mind. They are using their oligopoly to it’s full extent.

  • Sumit Sekhri

    I feel like we keep saying this. I don’t have numbers to back this but I feel like their not hurting from losing out on home phone services. Internet and cable have gone up over the years already not to say cell phone plans have gone up with the change to two year plans – which likely isn’t affecting their customers retention rate. Tip: Anyone with two devices or more on an account. You’re eligible for business plans through a business dealership – I used to work at one.

  • Wall Man

    Wow, maybe it’s time to buy some Rogers’ stock?!

  • KS

    Eventually, when they’re unable to squeeze any more money out of us, they’ll find out a way to introduce retrospective changes to their plans. Besides, only one of them needs to take the initiative, for others follow obediently.

  • xxxJDxxx

    Anyone keeping track of how often they hike their prices? I feel like we are seeing these price hikes (often disguised as “NEW” price placs) more frequently than ever before.

    The economy is down, the dollar is down, tens of thousands of people are out of work, why not hike your rates, right? Thanks Rogers!

  • KIII

    This is not a great start to 2016 so far.

  • Dario Sycco

    How does CRTC approve this crap? How is this justifiable?

  • duke_seb

    Is this something that will apply to new customers/renewals or will this be for everyone?

  • Accordtr

    I’m sure this is happening because Rogers is going the route of AT&T and Sprint. In case you didn’t hear both no longer offer any phone sub, you have to pay full price for the device. Rogers will soon go this route and now there is no discount on plan when they do.

  • New customers.

    Sup duke_seb, how’s CoC?

  • duke_seb


  • Lakh Jhajj

    I guess Rogers and Bell (maybe Telus soon too) wants to make as much money as they can before WIND becomes LTE and iPhone compliant cause I am sure once that’s done Robellus gonna loose lot of customers .

  • Widohmaker

    I’m wondering if this is preempting Apple launching their iPhone Upgrade Program in Canada. Majority of users are iPhone users if Apple’s iPhone monthly payment program comes to Canada then it could really make no sense to go on contract with any provider. This would mean that all those carrier upgrade fees etc would be lost. Haven’t thought through the exact economics, it just seems like this is a big move for Rogers to make and feels like a reaction to something.

  • Wind Mobile just put up a bunch of new towers around our Surrey / Vancouver area, my wife now gets 12mbps down and 4mbps up on her $39 plan. If the big 3 follow with this, it just means good news for Wind/Shaw as they’ll likely see a substantial growth in 2016 due to this gouging, that’s if Wind doesn’t do the same later of course.

  • Interesting point. Canada is ripe for this iPhone upgrade program.

  • Karine Lafontaine

    Does this applies to all Canada or excluding MB, SK and QC like Telus did?

  • CanucksGoals

    I don’t know where you wife was at to get 12mbps down and 4mbps up. My friend and I were in downtown and Burnaby area. His phone was getting like 2-3mbps down at most from Wind and I was getting around 45mbps down from Fido. Damn he was jealous of my grandfather plan. 🙂

  • We are lucky enough to have a tower probably 200 feet from our apartment building, full 5 bars. This just happened a couple days ago when they turned on the new towers they got from mobilcity/Rogers deal that happened some months ago.