Rogers Launches New $55 My10 “Competitive Response” Plan


In response to recent price reductions from Telus and Virgin Mobile, Rogers has launched a new $55 My10 “Competitive Response” plan. The $55 plan is not actually visible on the Rogers website, as the actual plan is the $60 Smartphone plan with a $5/month discount.

Note that the $5 discount must be manually applied to the account, so if you get a $60 plan, make sure to call Rogers and provide the following SOC Code (existing customers only):

  • $5 monthly discount (RP005ME05)

The plan is effective March 12, 2011 and the features are listed below:

  • Minutes: 200 daytime
  • Evenings/Weekends: Unlimited @ 6PM
  • Data: 1GB
  • Promotions: Unlimited Text/Picture/Video messages, My10 Nationwide

Also note that the plan is available to all new & existing customers who renew on a 3-year term.




  • I just called in about UMA issues – and the CSR informed me of this plan. I actually just changed over to the $60 version of this plan. The CSR informed me that we wouldn’t have to change my current plan at all, I just get another 5 bucks off. Was very very happy about the proactive staff and happy to take any discount I could find.

  • Sounds decent, but does it include all of the calling services (Caller ID, conference call, call forwarding AND visual voicemail)?

  • I like my retention plan better.

    $50 a month
    – Unlimited NORTH AMERICA wide calling.
    – unlimited text, picture, and video messages.
    – Visual Voicemail, caller ID, call waiting

    $30 Data Pack (with $10 bill credit)
    – 6GB of data

    $80 a month. Beauty

  • Ex

    Not CallerID and Voicemail

  • Phphreak

    1 gb of data is a joke.

  • Jim

    Offering the bare minimum as usual. The dumb-dumbs.

  • Jim

    Got the same for $57.00 + tax 🙂

  • Thanks for the answer. Thought it was too good to be true. Not sure if it’s worth the contract extension and extra cost for me. Right now I’ve got My5 nationwide, 350 weekday minutes, unlimited text, caller ID and visual voicemail + 500MB data all for $55. If it was the same price, maybe, but to add $15/month for the caller ID and VV AND add nearly a year to my present contract … probably pass.

  • Ex

    Don’t change. The plan adds no value for you.

  • The extra free numbers and earlier workday calling was a bit enticing, but the 1GB data (allowing tethering, unlike the 500MB I have now) was the real draw. Not worth the extra dough and contract length though.

  • Ex

    Earlier evenings is solved right here:

    Call in and request 6PM.

    As for the data, you can add $5.00 to your current plan for 1GB or jailbreak
    your iPhone and use MyWi.

  • iphonelover

    I like my plan even better:

    $50 a month + HST = $57.35
    – unlimited voice minutes in Toronto GTA – from the lake to Barrie, Hamilton to Oshawa
    – 2,500 text messages (no picture or video messages, but email works just as easy)
    – VM, CC, CW, CID, 1,000 CF minutes
    – 6GB data
    (I can use Yak @ 3.5c/min to call North America wide 10 hours/month and still save $ compared to the above plan).


  • I guess we hit the reply limit.

    Thanks for the suggestions. I’ll look into the $5 add-on suggestion. If that truly works (keeping my current value pack) then that might be worthwhile for the occasional time when I need access to the internet on a laptop or iPad when there’s no wifi around.

    But the early evenings are a no-go as they require transferring to an “in-market plan” all of which suck compared to my current plan … I might as well go for the new $55/month plan at that rate.

  • Ex

    Try anyway. Sometimes the rep will add the 6PM.

  • Tried. I was flat out told that the move to 6pm evenings for existing customers was “misinformation”. Weird.

  • Mdbairstow

    Got this plan with a $25.00 monthly credit applied as well and call display and voice mail for free too. Do the math.