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Top 2016 Canadian Mobile Usage Trends Detailed in Flurry Analytics Report

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If you spend the majority if your screen time on messaging and social media, relax, you’re not the only one: time spent in this category of apps grew an impressive 98% in Canada year-over-year, according to mobile analytics company Flurry, now part of Yahoo. When you look at the global picture, this number changes to 44%, the report reveals.

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Overall use of apps grew by 74% in Canada, Yahoo’s Yannis Dosios, Vice President of Platform & Exchange said at the Toronto’s AdWeek on February 2. What the market research firm has noticed is that sports apps usage grew by 172% year-over-year among Canadians, and it has also identified a growing adoption of phablets.

Compared to the previous year, gaming, the most popular app category, saw a time-spent decline of 3% in Canada, which compares to the 4% observed worldwide. One possible reason is user habits, Yannis said, because that data compares to the strong increase in gaming revenue reported by Apple earlier this year.

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Another interesting trend noticed in Canada is that shopping apps are becoming more and more popular, growing 39% in the country compared to just 31% globally.

Phablets are also gaining traction, Yannis said. While devices with screens between 5 and 6.9 inches account for 41% worldwide, in Canada the market research firm has noticed that the number of phablet users increased by 26% during 2016.

The conclusions were drawn based on data provided by Flurry Analytics users: 4,200 companies, 14,500 apps installed across 38.6 million devices in Canada, measuring 7 billion sessions per day.

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