Apple Working on Fix for Apple News Glitch

Apple News has attracted more than 100 publishing partners worldwide since its release, but the iPhone maker doesn’t know how many people are actually using the app, due a glitch which the team failed to fix ahead of release. According to Apple’s SVP of Internet Software and Services Eddy Cue, the error occurred as the company focused on other aspects of the product.


There is one major problem: Neither media companies nor Apple know how many people are reading. The company mistakenly has been underestimating the number of readers using the News app since its launch, and passing that inaccurate information on to publishers.

“We’re in the process of fixing that now, but our numbers are lower than reality,” Mr. Cue said said. “We don’t know what the right number is,” but he added that it was better to undercount than overcount traffic.

So far, up to 40 million people have used the Apple News app, said Eddy Cue in an interview with the Wall Street Journal. But Apple is silent on how many people are actually using the app on a regular basis and how much traffic publishers get.

When asked by the WSJ reporter, Julie Hansen, the president of Business Insider said, “the traffic has been modest relative to the enormous install base of iOS devices”. Julia Beizer, director of product at the Washington Post, said they’re happy with the traffic they’ve been seeing so far from Apple News.

Besides working on a fix, Apple plans to launch a self-service ad-buying platform in the next two months to help increase ad spending, thanks to the rumoured iAd network advancement it has made lately.

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  • MleB1

    As a Canadian, I could easily install Google Play Newsstand on my iOS 9 iPhone, but I’m not able to install Apple’s News? Anyone else see something oddly ironic in that?
    I mean, I might not use it (and now that LinkedIn totally screwed with Pulse I’m using the fall back, Flipboard) and Apple is guilty of top-loading undeleteable apps of questionable value in the iOS, but give us the option…

  • I agree. If Apple news was available to me, I’d be using it too. The small news selection found within the Siri search screen isn’t nearly enough to browse through the news of the day.

  • MleB1

    That said, I’m not even sure why ‘iPhone in Canada’ reports (or borrows articles from other sites) on services we, as Canadians, cannot (officially) use. Seems to defeat the purpose of a website devoted to Canadian users of products.

  • Surely you want some background on News when it launches in Canada, right?

  • MleB1

    Dunno, Gary – reporting on the fact that Apple can’t count is not really something I need to know. Or even how many of those who do have it on their phone actually like it.
    Much more important might be how many of their ‘publishing partners’ we, as individual Canadians with individual – not necessarily American-centric – interests, would find relevant. And we’re unlikely to make that call until we can actually try the app out. And 4 months out after the release of iOS 9, there’s no obvious sign of that happening. Reporting on what Apple might do has always been a mug’s game.

  • jmcd102

    Any word if Canadian access is in 9.3 beta?

  • Not seeing it in 9.3 beta

  • jmcd102

    Thanks Gary.