How Apple Retail Stores Will Handle Hands-On Apple Watch Appointments


Apple is preparing its retail store staff for the try-on and pre-order period: sources speaking with 9to5Mac and MacRumors detail how the forthcoming testing process will work.

The Apple Watch will be available for pre-order starting April 10, but before jumping on any model, customers can walk into an Apple Store and try it on. Although their time spent with the Apple Watch will be limited to 15 minutes — alongside an employee, who will guide the hands-on experience — this should be enough to make a decision. According to 9to5Mac, customers don’t necessarily need an appointment to try the wearable before buying it.

Apple Watch Training 800x566

Also, each Apple Store will receive a special Apple Watch hands-on table, sources say. Most stores will receive one table with 10 surrounding Apple Watch try-on stations, writes 9to5Mac’s Mark Gurman. The stores will be rearranged overnight on April 9 as Apple gets ready for the testing period starting April 10.

Employees will also get another round of Apple Watch training, and next week special meetings will take place where the staff can go hands-on with the watch. For some, this will be their first time.

According to 9to5Mac, Apple will split its staff into four “zones” as the try-on period begins for a better customer experience. There will be employees just to show off the wearable, other staff just for sales, and a separate army of employees specially trained to assist buyers interested in the high-end Edition models of the Apple Watch.

All Watch models will be available for pre-order on April 10 and in store in nine countries on April 24. You can check our price matrix here.


  • Derek Kraneveldt

    Gah. Going to be ordering blind on the 10th since I live on Vancouver Island.

    In any case, this sounds about as organized as it could be, considering the everyday traffic of every Apple Store.

  • FerrariF1

    How do you make an appointment to try it?

  • Parksy

    There is no doubt they are going to sell a lot of watches. That said if I were to buy one, I’d be sticking with the Sport version for the first incarnation. Undoubtedly, there will be various improvements from year to year and I don’t want to drop $1000 on a nice one with a steel band for a first generation product.

  • Pretty much in the same boat. Stainless would be nice but it’s hard to justify when the internals are the same as Sport.

  • Eric

    Won’t we see third party bands in the future? Maybe one of them can make a cheaper “stainless band”. I absolutely love the black stainless but seriously 1k+ for a watch. Something that will be outdated within 2-3 years.

  • I think we will, but I question the fit and finish of these bands versus the ones from Apple. Hard to say until we go hands-on with third party bands and compare with Apple’s bands.

  • Parksy

    If the third party manufacturers are able to put it together (and do it well), they stand to make a killing. The prices Apple plans to charge for bands are ridiculous so if a third party manufacturer can do it well for even half the price, they stand to do well financially.

  • Eric

    true.. but the price should be lower? right??? haha