Apple Watch Sales Strategy to Focus on Fashion, Styling Advice in Stores

The Apple Watch is bringing major changes to the jobs of Apple Retail Store employees: Starting April 10, they will not only be pushing sales of the usual iPhone/iPad/Mac products, but also providing personal fashion and styling advice for customers, according to employees speaking with 9to5Mac.

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As previously detailed, the Apple Watch sales pitch relies on the retail store employees’ ability to build trust. So, in other words, in about 15 minutes – that’s the timeframe you as a customer are allowed to try on and test the Apple Watch – the employee will need to build a relationship with you that will enable him or her to serve as a fashion advisor.

The sales pitch – training materials – leaked to 9to5Mac reveal that Apple is asking employees to recommend multiple fashion and style choices, and even comment on why they think an option is a good or bad choice.

The Apple Watch opens up new territory for Apple, but fortunately, the company’s recent talent acquisition from the fashion industry will ease the transition process – see Angela Ahrendts and Chester Chipperfield of Burberry, Paul Deneve of Yves St. Laurent, Patrick Pruniaux of Tag Heuer.

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