Chester Chipperfield, Burberry’s VP of Digital Retail Joins Apple

Chester chipperfield

It looks like Apple has its eye on Burberry’s talent pool. Having already lured away Angela Ahrendts, its former CEO, Chester Chipperfield, Burberry’s VP of Digital Retail, has now joined Apple to work on special projects.

Chipperfield’s responsibilities at Burberry were user experience and digital design for all channels and he was also, according to his LinkedIn profile, “highly involved in digital retail initiatives”.

9to5Mac speculates that Chipperfield’s experience in digital initiatives could well reserve for him a critical role in the launch of the Apple Watch, which, if the rumours are correct, should happen around March.

Apple has attracted handful bunch of high-profile talents who have also made a name in the fashion industry: Paul Deneve of Yves St. Laurent, and Patrick Pruniaux from Tag Heuer. The hiring makes sense in the light of the forthcoming Apple Watch, which the company promoted by strongly linking it to fashion: it first revealed it during the Fashion Week in Paris, at Colette, and posted a feature with Vogue China.