Beats by Dre to Launch New Products on Sept. 7 with ‘iPhone 7’


It looks like the upcoming ‘iPhone 7’ set to debut next week will lack a headphone jack, based on previous rumours and reports. The lack of wired headphone support (an adapter could be included) means Apple could benefit from more Bluetooth headphone sales from Beats by Dre.

Bts promo edu hero 201605

According to, Beats by Dre emailed the French site to say “a selection of new Beats by Dre products will be unveiled.” The subject heading of the email read “Apple keynote// decouvrez de nouveaux produits Beats by Dre!”

The email had the following written above an image of Apple’s keynote invite:

L’Apple Keynote, tant attendu par les amoureux de la technologie!

Ne ratez pas l’evenement, une selection de nouveaux produits Beats by Dre sera Devoilee le 7 Septembre 2016…

Google Translate translation (pardon my francais):

Apple Keynote, long awaited by lovers of technology!

Do not miss the event, a selection of new Beats by Dre products will be unveiled September 7, 2016…

The email is signed off with “bien a vous”.

After posted the email screenshot, shortly afterwards they were asked by the Beats PR team to take it down, thusly legitimizing the apparent leak.

Despite the lack of 3.5mm headphone jack, Apple is rumoured to include an adapter for users, which analysts at Pacific Crest told Business Insider is “the world’s most anticipated dongle”.

Screen shot 2016 09 01 at 11 47 34

Image by Tinhte on YouTube

Last fall, Apple was seeking to trademark “AirPods”, suggesting wireless headphones were forthcoming. Earlier today, an alleged iPhone 7 Plus box leak claimed to note “AirPods Wireless Earphones” on the back, hinting they could be included with the next phone set to debut on September 7th.


  • Riddlemethis

    1. You can’t charge your phone with the adapter which commuters will not like

    2. Anyone who is not into hype, and trendy products would realize that Beats headphones are junk. It’s all about branding for many folks. Don’t buy Beats, do you homework and try out other headphones elsewhere.

    3. Bluetooth audio, while better than a few years ago, still sucks. You might as well be listening to monaural sound.

  • Can’t wait to see what is in store when the 3.5mm jack is gone 😀

  • xxxJDxxx

    What a surprise. They eliminated the headphone jack so they could sell you a new set of headphones.
    Sorry Apple, but for the first time I’m starting to buy into the ‘Apple just isn’t the same without Steve’ hype.

  • Corey Beazer

    I am more curious to see if this effects other markets.
    Working in video production, audio monitors is only done with wired 3.5 or ¼ headphones.
    Are they going to try and kill the port for all markets? I don’t see them building bluetooth audio into cameras anytime soon.

  • Graham

    Just got a set of Bose QC35’s and I think they are fantastic! My first pair of Bluetooth headphones.