Apple today announced a new iPhone Upgrade Program for customers in the United States, which allows them to pay a monthly fee and get a new iPhone every year, plus AppleCare+. The program starts at $32.41 USD per month for the entry iPhone 6s, up to $44.91 per month for the top iPhone 6s Plus.
Apple says after 12 instalments, users can get a new iPhone without having to deal with carriers, as they can just trade in their current phone for the next year’s model. Apple’s new pricing strategy is most likely a response to carriers like T-Mobile offering similar upgrade programs. We’ve seen similar strategies tested here in Canada with TELUS and their T-UP! program for the iPhone and Rogers Next.
For Canadians looking to jump on this program, it remains US-only at launch. An Apple spokesperson confirmed to iPhone in Canada via email “as of now it’s not offered in Canada”. For those asking, there’s your answer.
The entry iPhone 6s starts at $899 CAD unlocked, with pre-orders set for this Saturday and a launch two weeks later on September 25. Older iPhone 5s and iPhone 6/6 Plus models saw a minor price drop, if that’s what you’re still looking for (except gold and 128GB are no longer offered)