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Google Photos Ad Explains Why The Struggle is Real for 16GB iPhone Users [VIDEO]

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It’s 2016 and Apple is still selling 16GB storage options for iPhone users. With more and more apps, games, pictures and videos (especially 4K capabilities in the iPhone 6S), 16GB is just not enough anymore.

A new Google Photos ad airing during the Olympics, illustrates the frustrating experiences 16GB iPhone owners face:

The extended 60-second version is below:

The free Google Photos option allows for unlimited image and video storage (photos up to 16MB; videos up to 1080p). There is an option within the Google Photos iOS app to “Free Up Space”, which will delete images and videos from your device that have already backed up to the cloud. I can see many 16GB iPhone users using this feature:

Google photos free up space

Google Photos for iOS was updated last week to support 3D Touch Quick Actions for iPhone 6s users, bringing the free storage shortcut right to the app’s home screen icon.

The 16GB iPhone era could be coming to an end this year though, as the WSJ previously reported next generation models will start with 32GB of storage.

If Google can offer free and unlimited photo storage for everyone–why can’t Apple offer this for its users? iCloud storage limits and paying more for space are limiting factors as to why some people don’t back up their devices over-the-air (iCloud’s automatic backup at night is priceless), but rely on the occasional desktop sync instead.

Click here to download Google Photos for iOS in the App Store.

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