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inMarket Rolls Out iBeacons to Safeway and Giant Eagle Grocery Stores, Over 200 Locations

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inMarket_iBeacon_in_stores

TechCrunch reports Safeway and Giant Eagle grocery store locations in Seattle, San Francisco, and Cleveland have begun rolling out iBeacons, thanks to the folks at inMarket. The huge rollout will place Bluetooth LE iBeacons at the entrances of over 200 stores within the coming weeks. Currently the rollout is to U.S. stores only, Canadians may see this technology soon as well.

The iBeacons will be used in many ways by inMarket as a part of its Mobile to Mortar program. The primary goal of the program is to reach shoppers that are walking in or are right next to a store, and only target those people to maximize the effectiveness of messaging and alerts.

Todd DiPaola, CEO and co-founder of inMarket, said pinpointing the location is very important because “If the person is 200 feet from the store that’s a big difference”. inMarket has used many customers to help them pinpoint the centre of the stores, allowing them to build an accurate database helping them determine the exact position of the customer. This technology can help them avoid annoying users who are not in the proper position. iBeacon technology can determine a users location within only a couple feet.

Simply put: when you know exactly where a person is, especially if that is at a store entrance, you’re able to far more effectively offer them deals, coupons, promotions and reminders that will make them shop more.

DiPaola said:

“Besides Apple themselves, we are the first to take this groundbreaking technology out of single-store betas and into consumers lives throughout the heartland of the US.”

Currently this technology will only work with inMarket’s apps, but there is lots of room for expanding in the future.

inmarket-ibeacon

The iBeacons are small round devices slightly larger than a quarter that contain a Bluetooth 4.0 LE radio that send out send out short-range signals that can communicate with Apple’s iPhone (4S and later) and some newer Android devices. Using Bluetooth LE iBeacons will allow very low power consumption, using very little battery life on the transmitter (the iBeacon) and receiver (your phone). Support for iBeacon technology was added to iOS 7 in September 2013, but we are only starting to see practical uses now.

Apple has also rolled out iBeacons to some of its retail stores allowing customers to become more immersed in what they are looking at. It is also important to note, iBeacons don’t necessarily have to be a round quarter sized device, your iPhone running iOS 7 can also act as an iBeacon transmitter.

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  • Al

    Grade 7 English class…
    Grab the reader’s attention with the first sentence, and highlight what you’re going to talk about in the first paragraph.

    I had to read through this entire thing and nearly to the end of the poorly written TechCruch article before I got to the “subject” of the headline of this story…

    [using iBeacons] … “when you know exactly where a person is, especially if that is at a
    store entrance, you’re able to far more effectively offer them deals,
    coupons, promotions and reminders that will make them shop more.”

  • Ron

    The article above couldn’t have been any clearer. The first sentence is very clear. Also, the line you quoted was quoted from TechCrunch, so go complain on their site if you have a problem with that sentence.

  • Al

    WHERE is iBeacon explained in this article…. WHERE?!?!? I didn’t have a clue as to what I was reading throughout the entire thing because the explanation of the purpose of iBeacon was never EVER given.

    I stated very clearly that I had to go to TechCrunch to get the explanation for the subject of this article. The point was – that explanation wasn’t provided here.

  • Johnny drama

    If only there was an ibeacon for your brain to find manners and common sense and sanity.

  • Ron

    Can you see? The point of the article was not meant to explain what an iBeacon is, many articles prior have covered that and they are linked to in this article. Here is part of the explanation from this article:

    “The iBeacons are small round devices slightly larger than a quarter that contain a Bluetooth 4.0 LE radio that send out send out short-range signals that can communicate with Apple’s iPhone (4S and later) and some newer Android devices. Using Bluetooth LE iBeacons will allow very low power consumption, using very little battery life on the transmitter (the iBeacon) and receiver (your phone). Support for iBeacon technology was added to iOS 7 in September 2013, but we are only starting to see practical uses now.”

    ps Stop making the commenting experience on this site horrible. Go to reddit or something to comment.

  • John

    I agree! Couldn’t have said it better myself.

  • Al

    iBeacon’s purpose was never explained. It’s relatively new technology (outside of Apple experimenting with it, this is its first practical use, from what I’ve read). It should not be ASSUMED that everyone has read every article posted by IPIC. Given the newness of the technology, the article needs to stand on its own (meaning, it needs to explain what itself). Giving me a technical explanation of the mechanics of iBeacon doesn’t do much good if I don’t know the intended application.

    The only people who are making this a horrible experience are those who get defensive about issues that don’t concern them. My post was little more than a “letter to the editor” about the content expressed herein. So quit trying to be argumentative and just ignore my comments – because you are clearly trying to force an argument out of a simple observation I made.

  • Ron

    The purpose was clearly stated in the article. Stop making the commenting experience on this site terrible. Grow up and learn some common sense and respect

  • Al

    Look up the definition of “purpose”. What it does – and what’s its purpose, are two different things.

    By the way… You’re acting like the same troll who has harassed me in the past, so I’ll likely just ignore your comments from here on out.

  • Johnny drama

    Wow. The troll has been trolled? #hyprocite

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