iPhone 7 Plus Most Popular Choice from Apple Pre-Orders: Slice

Early iPhone buyers seem to have greater preference for the 5.5-inch screen of the iPhone 7 Plus this year, Slice Intelligence notes after crunching data from its panel of 4 million online shoppers.

Regular vs Plus 2

For the first time, the Plus model is gaining more attention than the 4.7-inch (regular) model, according to Slice. Among the shoppers pre-ordering the iPhone 7 in the first 48 hours of availability, more than half (55%) chose the iPhone 7 Plus model, which compares to the more than half of early shoppers of the 6 and 6s (65% and 59%, respectively).

Slice notes that those pre-ordering the 4.7-inch model tend to be Apple loyalists, and that the iPhone upgrade cycle is picking up, as only a third (34%) of iPhone 7 buyers hadn’t purchased a phone online since 2014 compared to 40% of 6s buyers. When it comes to storage, shopping habits remain unchanged: The middle storage option was the preferred variant, the report reveals.

Color Breakdown 1

Black is the most popular colour again. According to Slice, 46% of early shoppers pre-ordered the matte black model, and 39% the jet black. This compares to last year’s pre-order habits, where the Space Grey was the most sought-after colour option (39%). The Rose Gold was also highly popular (31%).

Storage Breakdown

The Jet Black iPhone 7 Plus appears to be in high demand. Despite placing the order at the start, we’ve got a Sept. 27–Oct. 4 delivery window, and as we previously reported, Apple informed buyers that Plus units won’t be available in stores.

Technology enthusiast, rocker, biker and writer of iPhoneinCanada.ca. Follow me on Twitter or contact me via email: istvan@iphoneincanada.ca

  • Riddlemethis

    Interesting. At Best Buy they said the jet black was the most popular color on preorder.

  • JMWH

    Jet Black probably is the most popular, but they are counting receipts and as it is in short supply many people probably moved over to Black just to get a phone sooner.

  • jay

    interesting to see people want an iphone 7? what would be there reason? OIS or loosing the headphone jack makes people happy?