iPhone 7 Survey Suggests 15% of US iPhone Owners Will Upgrade This Fall


A recent survey of US-based iPhone owners prompted Apple analyst Gene Munster of Piper Jeffrey to jump to two major conclusions, both of which suggest the iPhone 7 may be off to a great start this fall despite having no major redesign (via StreetInsider).

Iphone 7 cap 010

Munster surveyed roughly 400 iPhone owners regarding the iPhone 7 launch, and what he found was in line with his “bullish” expectations for the upcoming handset: 15% of current iPhone owners said they would upgrade this fall, and 29% said “maybe”.

The second core takeaway from Munster’s survey was that 67.5% of iPhone owners based in the US own an iPhone 6/6 Plus or older device, which means they would fall in the typical two-year carrier upgrade window. This install base is large enough to significantly boost iPhone 7 sales.

There are still a few months to go until the official launch of the iPhone 7, but the rumour mill has already revealed a few features the handset might sport. However, not everyone follows iPhone rumours. Munster is confident that the percentage of customers planning to upgrade when the handset is launched in the autumn will grow after the official Apple announcement.

However, Apple won’t be able to repeat the success it had with the launch of the iPhone 6, which, you may recall, set record iPhone sales during the holiday quarter of 2014 (74.5 million iPhones sold vs. 51 million units the same period a year prior).


  • Flash

    I think if waterproofing is added, you will be surprised how many will upgrade just for this feature.

  • I don’t think I will update until either the 7s or the 8 comes out. Too much money to upgrade every year or even two years.

  • Shameer Mulji

    With the iPhone being as powerful as it is now, upgrade cycles are stretching to 3 years.

  • Yearoftherat

    As much as look forward to see what the iP7 offers, rumours say that it will only come with 32,128 and 256GB storage. Dropping the 16GB makes sense. Dropping the 64GB, does not. 64gb and is plenty for me. Unless the pricing ( which I doubt ) of the 128 is doable, I will upgrade. If not, I’ll stick with my aging ip6.

  • Ashley Mann

    Next year is iPhones 10 year and I have a feeling like a lot of people do. Cook will skip an iPhone 7s and go with an iPhone 10 year Steve Jobs inspired over the top iPhone. And the price to go with it. I have a feeling a lot of people are going to skip the 7 and place our bets on next year. No way Apple will miss iPhone’s 10 year anniversary. I have a feeling it’s going to be mind blowing. As for this year and iPhone 7, nope. Pass.

  • BeaveVillage

    Seeing as how I’m only using half of my 128GB storage, I’ll be going 128GB again. No need for 256 yet.

  • Hosaka

    Basing on what I’ve seen and read, I’ll be skipping this iPhone and upgrade next year. Nothing too amazing/epic or huge to justify on upgrading from iPhone 6 to iPhone 7.

  • hlna55

    I just bought a 6S plus 64 to replace my 6s (battery life upgrade) and why? cause i’d still like to you know… plug my headphones and charger into my phone once in a while.
    What is this obsession with thinner phones!!! ADD 2mm and a kik a55 battery to the phone they already HAVE and that would be more worth the upgrade than anything else the 7 is going to offer.
    but then again… *SIGH*