Following the launch of the iPhone 6 and iPhone 6 Plus in September, Apple had a great holiday quarter: as recent reports have pointed out, Apple has overtaken Samsung in China, increased market share in Korea, and maintained its popularity in North America. The high demand for the latest models pushed Wall Street expectations high.
Now that the numbers are in, they don’t lie: Apple sold 74.5 million iPhones and posted a quarterly revenue of $74.6billion, and sales have generated a record net profit of $18 billion.
Here is Apple’s sales report broken down by device:
— 74.5 million iPhones
— 21.4 million iPads
— 5.5 million Macs.
“We’d like to thank our customers for an incredible quarter, which saw demand for Apple products soar to an all-time high,” said Tim Cook, Apple’s CEO. “Our revenue grew 30 percent over last year to $74.6 billion, and the execution by our teams to achieve these results was simply phenomenal.”
“Our exceptional results produced EPS growth of 48 percent over last year, and $33.7 billion in operating cash flow during the quarter, an all-time record,” said Luca Maestri, Apple’s CFO. “We spent over $8 billion on our capital return program, bringing total returns to investors to almost $103 billion, over $57 billion of which occurred in just the last 12 months.”
Ahead of the quarterly earnings report, Wall Street analysts have set the bar high, with some expecting sales numbers leaning toward the 70 million mark. Well, as the numbers reveal, the demand for the iPhone was higher than ever. You may recall that the latest models sold like hotcakes the day pre-orders went live, and this trend apparently continued throughout the holiday quarter.