Apple Design Chief Jony Ive: iPhone 6, Apple Watch ‘Best Work Yet’ by Longtime Team


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ABC News continues to slowly release exclusive interviews with Apple in regards to today’s iPhone 6 and Apple Watch announcement. Speaking with ABC anchor David Muir, Apple design chief Jony Ive called today’s iPhone 6 and Apple Watch the “best work yet” by their core team, which has been together for 15-20 years.

Ive also describes how the Apple Watch went through “million and millions” of design combinations to get it right:

“When you actually do the calculations, it’s millions and millions,” Ive said. “We’ve always tried to make products that people don’t begrudgingly use but want to use, and I think that the bar for that is very high when it’s something that you wear and it’s something that you’re going to wear all day, every day.”

The Apple Watch website currently touts “over two million ways to see time,” based on various watch face and strap combinations:

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The goal was to design a watch where people could come up with their own customizations, since most watches worn by people aren’t the same. Ive describes Apple’s goal was to create something with multiple choices to appeal to those who don’t wear watches:

“We worked extremely hard to make it an object that would, one, be desirable but to be personal because we don’t want to wear the same watch,” Ive said. “One of the reasons it takes us a long time [is] because, I think, people are very discerned. A lot of people don’t wear a watch, at the moment.”

While details were relatively sparse about the Apple Watch, all we know is that it will start at $349 USD and launch in “early 2015”. Meanwhile, the Apple Watch will support left-handers and also be water resistant.


  • ChrisShield5

    As much as I don’t think the iWatch is practical for me at all… Jony’s ID team did do a great job. It’s a lot nicer than the majority of other smartwatches and has some really clever ideas like using the crown for navigtation. The Moto X looks great too. If one day these work without a phone and wind up at the $150-$200 pricepoint I may buy.

  • robrt3214

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  • Mac Mekawi

    The iPhone 6 back is just plain ugly! I never get this fascination with thinness over function! The bulging camera looks horrible and makes it the fist point of contact when one rests the phone on it’s back!! Wait for scratch gate to fill the blog space in 2 weeks..
    They could’ve used the bulging space to add extra room form maybe another layer on the battery and solve a real life problem (short battery life) than a non existing one (oh my iPhone is too thick, I wish it could get a bit thinner!!)

  • Tim

    What is with that shirt that Jony wearing?!

  • Was it a G STAR RAW shirt??