iPad Pro is a ‘Clear Example’ of Apple Following Us, Says Microsoft


Ryan Gavin, Microsoft’s general manager for Surface, has today claimed in an interview with BusinessInsider that the iPad Pro is a “clear example” of Apple following Microsoft rather than the other way around. Gavin added that Microsoft pays attention to the competition as well, but when it comes to actually building the Surface hardware, “we don’t really look at Apple”.

“Think about it, if we had been looking at [Apple] we wouldn’t have made a product like Surface Pro or Surface Book,” Gavin said. “We have been learning and perfecting our products in the 2-in-1 category for years now, [but] when Surface initially launched everyone was skeptical, including them. And then they followed, and the iPad Pro is a clear example of that.”

Gavin said that Microsoft built the Surface Pro because “the customers wanted it”. He continued that “if you can’t take advantage of the versatility of Surface Pro or don’t need the power of Surface Book, then Laptop is the product for you”. It must be noted however that Surface Laptop comes with Microsoft’s new Windows 10S, a simpler, more tightly controlled version of Windows 10, that sacrifices the entire set of apps that don’t live inside the Windows Store.

Microsoft has also recently launched its all-in-one Surface Studio, and when asked whether the new iMac Pro would prompt Microsoft to follow suit, Gavin said “what Studio represents is another part of the soul of the entire Surface lineup, which certainly pays attention to specs, but focuses on the overall experience more than anything else”.

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    Ya I think Apple is losing its innovation, when was last great think? First iPhone , then pretty much downhill from there. Even Apple Watch was kinda disappointment and I love watches

  • SV650

    When I can sensibly use the surface WITHOUT the stylus, I’ll accept that Microsoft has truly entered the tablet space. At the moment, they have simply substituted a different mechanical pointing device, as far too many targets are too small to be addressed by my fat fingers.

  • Steve

    I have the Pro 4, and can use it without a stylus with ease. You can even just place it in tablet mode, which should make it brain-dead easy for anyone.

  • Olley

    Imagine an iPad loaded with MacOS instead of iOS… that’d be awesome.

  • FragilityG4

    I’m always curious when someone says Apple is not innovating… who is?


    Even Samsung has nicer phones than Apple now, and better tech and materials

  • FragilityG4

    So astetics and an ambiguous claim of tech constitutes innovation?

  • Dom

    The point is, Apple has gone stagnant and has allowed the competition to catch up.

  • FragilityG4

    Point? I haven’t seen a point… at least none backed with examples.


    No but OLED screen , wireless charging, rentina scan do.when Apple put these out in iPhone 8 every one will say wow what tech and ino

  • FragilityG4

    Samsung was not the first to use OLED screens. Wireless charging isn’t anything new either and although it’s a convenient feature I would not classify this as innovative. Retina scan is flawed and has already been exposed as security risk due to its relative ease on hacking. I guess we have different definitions of innovation. When people mention the S8 they do talk (solely) about the screen, but again they weren’t the first. I of course say “what’s up with that weird and unnatural aspect ratio?” If the rumours turn out to be true, and I did say if, than Touch ID imbedded under the screen would constitute as innovative; would you not agree?

  • John

    The first release of the iPhone was “innovative”. But that’s where it ends. Not much has changed since it’s initial release 10 years ago.

  • FragilityG4

    Nothing in the smartphone market has really changed and has truly been innovative. My point is you can say Apple hasn’t been innovative since the first iPhone, but no one else has too. Samsung is a professional copycat, not innovative.