‘Navdy’ Uses your iPhone to Bring a Killer Head-Up Display to the Car


Apple’s CarPlay brought the iOS experience on four wheels and did address some of the existing scenarios drivers face each day, but it couldn’t solve the limitations of both the in-dash and phone displays when it comes to navigation. The biggest issue of the in-dash display: how to keep your eyes on the road as you drive while trying to concentrate on both the road and the centre console. Navdy HUD aims to solve this hurdle.

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Navdy uses a transparent 5.1-inch Head-Up Display (HUD) and a high-quality projector to project a bright transparent image directly within your field of vision that appears to float six feet in front of your windshield. The display extends the apps you already have such as Google Maps, iTunes, Twitter, Spotify, and more. It connects to your iPhone using Bluetooth and Wi-Fi.

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The hardware connects to the dash using a combined silicon friction mount and a magnetic interlock, and it draws power and data from your car’s diagnostic (OBD-II) port available in all cars produced since 1996. This also allows Navdy to display your speed, as you can see in the video embedded below:

Navdy can be controlled by gestures or by voice: You can dictate messages, share your location, and get directions, just like you do when using Siri.

Navdy can be pre-ordered now for $299 (+ shipping fees), and you can save $200 off the regular $499 retail price (International shipping is $10 extra). For more information, visit the company’s website:


  • johnnygoodface

    499$! 299$!… I’d go with it at 149$

  • Definitely pricey as a first generation product

  • Stefan

    I am going to wait for cars to have it built in. It is ugly. No one wants that siting on the dash of X5!

  • I can see people who want the HUD experience in an older car jumping on this. But yeah, factory HUD are way better and seamless. But this has some good integration with iOS. Definitely would not look cool in a BMW!

  • Anon

    Not even worth it at that price. Maybe at $49.

  • AnArcticMonkey

    Is…is that a Bentley logo on a Ford Fusion. If anything the Fusion was inspired by the Aston Martin grill, so that logo would fit better than the Bentley one!

    I can understand the high price for now (even though it is pretty excessive), nothing else on the market like it right now.

  • Their promo video was very well done. Would be nice to see a real unit being reviewed. We’ve contacted them to try and get a hands-on.

  • voodoo_ca

    They are doing a “kickstarter” style campaign without using kickstarter. You have 60 days to cancel – and my biggest thing is – Who are they?! What if this product doesn’t develop and they disappear.
    I like the idea.
    I wish it were more streamlined.
    seriously considering it.
    $299 is reasonable – $499 a little high for me.

  • MarkL

    BMWs have these built-in but without the screen — it projects on the windshield (the whole piece is polarized). The new Mazda 3s have a screen just like that.

    However, I wouldn’t expect car manufacturers’ devices to be as feature-rich (think their built-in navigation) and we won’t be seeing multiple device integration for years to come. So, while it is not pretty, it’s functional and steps ahead of what’s available on the market. Pricey though.

  • johnnygoodface

    That’s cool iC 🙂