Check Out This Awesome ‘iWatch’ Concept by Todd Hamilton [VIDEO]


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Inspired by an iWatch mockup on Dribbble that combines a Nike Fuelband and iOS 7, designer Todd Hamilton has come up with a brilliant concept for Apple’s widely rumoured smartwatch, that might just be the best iWatch concept released to date. The concept basically imagines the iWatch with vertical controls, something that Hamilton believes “Apple would actually produce.”

The concept shows a black and white lock screen, displaying the time, date, and a button to activate Siri. The springboard features four app icons with a page controller on the right. A press of the home button brings the user back to the lock screen.


Check out the video below for a better idea and tell us what you think:


  • Peter Pottinger

    lol full color on a display of that size, no, and where would the battery to power such a monstrosity go? Designers need to stop pretending they know how to create devices.

  • Canuk Storm

    I’m sure the same guy who told Jony Ive that when he first started on his design career path is probably kicking himself in the ass right now. Experimentation and not being afraid to be wrong is essential to creativity.

  • iFone

    Enough with the watch thingy. I don’t need to be worry about charging two devices every day or two, so it can give me the exact same information. Unless it provides other value added benefits (like heart rate monitor, measure sugar levels, know how many calories I consume, have a battery life that last at least 6 months, etc., this whole smart watch thing is going to be just a fad.

  • Edge

    Er, maybe nice for a girl (more of a smart bracelet, lol)… Now I know everyone doesn’t want a watch on their wrist, but I like having something a little chunky with a nice design (plus, this thing just screams geek). For those that don’t like the idea of a smart-watch, well, um… don’t buy one and don’t complain about the rumours, lol. I have a Pebble and I love being able to see notifications at a quick glance (I like the new Pebble Steel even more, but not in the budget, lol).

  • Triacc

    That is the first thing that came to my mind too… a women’s bracelet! I also have the Pebble and I like it, but I can’t wait until my Neptune Pine ships.

  • Stefan

    Nice. I like it. I like this design more then standard watch like look. It makes sense to me. 🙂

  • Chrome262

    I like it, less chunky then most of the other things out there. I think Samsung’s and Pebbles are pretty clunky. Truth is while i like watches anything bulky gets in the way on the job. Some of the lower profile ones i have tend to be better.

  • ChrisSheild

    This definitely looks like the most marketable solution to the “iWatch”, but as others have said: Battery. It may very well be the “iWatch” 2nd/3rd gen though.

    It would be tricky to make something so slim. However, as an engineer, I think it IS possible. Flexible displays are an area Apple is doing a lot of work in. You can bet there is a lot of flexible battery work going on as well. They would probably have to distribute cells throughout the band, but if anyone can something like this it’s Apple.

  • Peter Pottinger

    John is as much a technician and an engineer as he is a designer, which is why his products are so simple looking, you can see the practicality behind his design.

  • Jeff Hughes

    Ok girly man.

  • Jeff Hughes

    Exactly. Big watches is a MANLY thing. That prototype should be at least twice as big. Perhaps they can have two versions – one for the men, and a thinner version for the femanants.

  • Chrome262

    I think the whole point is to have something less intrusive, I mean if you going to have a huge thing on your wrist what’s the point of the phone. Go for a 5 inch screen on it then. And yes I am not a hand model where I keep my hands up in the air with my wrist slightly bent to show off my huge watch.

  • Chrome262

    there are no dimensions for all you know its 3 inches across, and those are iPad icons lol

  • Coluch

    I wouldn’t be so quick to naysay. The screen is quite small compared to other devices, so not very power hungry. OLED displays are the thinest, most flexible (curvable), and low power as well. I think this watch concept is actually perfectly timed for the available tech. Just like the original iPhone. Also, if it simply pairs with an iDevice, the bulk of processing could be offloaded to the mothership so-to-speak. I think this is an incredibly reasonable and beautiful concept!

  • Coluch

    I don’t wear watches specifically for this reason. Especially since men’s watches tend to be grotesquely large. A watch face that is 4 inches across? I feel like Flava Flav with something so bulky. I would prefer smaller faces, like those on women’s watches, or low profile as possible, but nothing has struck me as a classy design enough to wear. This looks pretty neat, though still not sure I would bite, unless the price was under $200.

  • Coluch

    This whole idea of “manly” things being bigger is so boring. Good design is good across the board. If you want to be a macho cro magnon man, you can buy the big Otterbox indestructible watch case (DeWalt / CAT / John Deere versions available!) for your iWatch. I’ll go with the more practical, well-designed approach if it ever comes out.

  • sukisszoze

    Interesting design. I like the ability to swipe up and down as opposed to pressing buttons on both sides. May be have it the width of a typical watch band for men and a thinner version for the ladies? With it in color, I don’t think the battery will last more than a day. How about only in high contrast black and white to save on power usage?

  • xxxJDxxx

    The problem I have with the idea of a smartwatch is durability. For me it is most likely going to get wet at some point, get food on it, get smacked on doorways or against other people in crowds, in and out of pockets. Not sure the tech exists to design something small enough to be comfortable and durable enough to be practical for my tastes.

  • This is why the Pebble is smart going with their e-ink display as battery life is maximized. But of course, everybody wants a colour display.

  • Looks to be a concept based on the Nike Fuelband form factor.

  • Chrome262

    LOL @Flava Flav

  • Jimbob

    I like the design a lot. It’s good that dreamers don’t listen to engineers or we would never have anything cool in this world. I’m an engineer and every time I tell someone it can’t be done, bam, it is done. Keep dreaming and forget the naysayers, the pessimists, etc. This is a great concept, the best I’ve seen so far.