Review: Bionic Eye Canada for iPhone

Augmented reality is when an overlay showing real points of interest are layered on top of the iPhone camera view. These apps are becoming more and more popular on the iPhone and today we have a new app to add to the group.

Bionic Eye Canada by Presselite

Bionic Eye for the iPhone 3GS uses Augmented Reality to locate subway stations and other points of interest such as restaurants and coffee shops.

Features 1/2

Bionic Eye is fully compatible with the iPhone Google Map, which works with all iPhone models. Holding the iPhone in a vertical position, a 360-degree view of all nearby points of interest is available and updated in real time as the user moves with the iPhone.

A horizontal position (iPhone camera facing the ground) shows a list of all the nearest points of interest. In this view, when a point of interest is selected, a blue arrow displays the direction and distance to the point of interest. This is actually really neat but the horizontal position makes it difficult to navigate with.

One of the features that sets this app apart from the rest is the ability to choose which points of interest to view. This has mixed benefits as it’s nice to choose specific POI’s but the list does not have as many POI’s as do other apps for example.

The app also allows users to define the distance between themselves and various POI’s that are available. This way, only a specific amount of POI’s will be visible.

The following list contains the POI’s in Bionic Eye Canada:


  • McDonalds
  • Subway
  • Taco Bell
  • Burger King
  • KFC
  • Dixie Lee Chicken
  • Wendy’s


  • Pizza Hut
  • Hooters
  • Denny’s
  • Hard Rock Café

Coffee, Pastry & Ice Cream

  • Starbucks
  • Ben & Jerry’s
  • Krispy Kreme Doughnuts
  • Dunkin’ Donuts
  • Baskin Robins
  • Second Cup


  • Apple Store (epic)

Subway Stations (available via in-app purchase)

  • Toronto Subway
  • Montreal Metro

The app also does not require an active network connection for use. This can be good and bad, as without a network connection, Bionic Eye only updates POI’s when an application update is available instead of on-the-fly. However, this does mean users need not a data plan nor a WiFi connection for use.

Controls & Navigation 1.5/2

The app is easy to begin using, as users simply tap on “Activate”. This enables the iPhone camera and holding the device up begins the augmented reality display.

Moving the device around reveals other POI’s in the area and depending on the settings, those POI’s will be within a specific distance of the iPhone.

The only difficult aspect is the horizontal control to enable the list of nearby POI’s. Users have to hold the iPhone with the camera facing the ground (like the iPhone 3GS compass). This iPhone positioning is somewhat awkward to hold.

Value 0.5/1

At $0.99, the app is not pricey at all, however Bionic Eye Canada does offer a few features that are available in other apps for free. The POI’s do provide useful information, but I found that there were not many to see, even with every single POI enabled.

For users looking for a low-cost augmented reality application with a customized ability to enable POI’s, Bionic Eye may be a good choice.

Bionic Eye Canada is scored a 3.5 out of 5.

Bionic Eye Canada is available on the iTunes App Store for $0.99.

Bionic Eye Canada Giveaway

Today I am going to giveaway five (5) copies of Bionic Eye Canada! To win, comment below on the following:

  • What is the most appealing feature for you of augmented reality?


Winners chosen at random; Contest ends December 11, 2009 at 11:59PM PST.

Contest Rules:

1.) Make sure to include your email in the name entry form or I cannot contact you!

2.) You may enter even if you have won something before. You can win again and again and again! There is no limit on the amount of times that you can win!

3.) One Contest Entry Per Person. Do NOT attempt to post multiple contest entries under different emails and/or user names during the same contest.

4.) Winner(s) must claim prize(s) within 24 hours of me sending the confirmation email. Failure to do so results in expulsion from the contest.

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