Apple to Hold iPhone 4 Press Conference on Friday

With the recent negative press Apple has been receiving regarding the iPhone 4 reception issues, All Things Digital is reporting that Apple will be having an invite-only press conference this Friday. Could it be a full preview of what iOS 4.1 could be offering and how Apple will address this out of control PR nightmare?

Here are the details from ATD:

Apple (AAPL) is holding an invitation-only press conference Friday July 16 at its Cupertino headquarters. In an e-mailed invitation the company offered few details beyond the event’s topic: the iPhone 4. But given the events of the past few weeks, it’s likely we’ll be hearing quite a bit more about the device’s reported reception problems and Apple’s plans to address them.

The announcement comes amid rumors that future manufacturing runs of the iPhone 4 will see a non-conductive coating applied to the device’s external antenna to reduce reception problems.

For Canadians waiting patiently for the iPhone 4, this could come as positive news since we will most likely get “fixed” units, rather than the first run of iPhone 4s. Maybe then Apple will be able to squash this PR disaster once and for all.

What do you think will be announced? Free Bumper cases for all or even possibly free yellow dishwashing gloves?


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