[Update] Apple Now Allows Developers to Sell iOS Game Subscriptions
Update 1: Big Fish’s subscription app has been removed from the App Store, according to an update from Bloomberg (via Daring Fireball).

This new feature will allow users to avoid multiple downloads of separate games, but have access to all the titles within the single Big Fish app, and will require WiFi access on the initial play. Moreover, there’s a free ad-based service coming as well:
In addition to the subscription plan, Big Fish also will offer a free version of its game service that limits play to 30 minutes a day and includes advertising. The subscription will initially cost $4.99 and will increase early next year to $6.99 after more titles are added, Thelen said. Apple collects a 30 percent commission.
Subscriptions can prove to be popular if other big name developers jump onto this. Can you imagine if EA or Gameloft decided on an all-you-can-eat monthly subscription model? It might be worth it if you love iOS gaming, but for casual users this would become pretty expensive.
[via Bloomberg]
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That pricing is crazy! I could buy all of the games Big Fish has on iTunes for about $40. That’s assuming I liked everything they put out… No way would I pay anything close to that per month regardless of which game company it is.