Netflix Debuts New ‘Post-Play’ Experience to Help Keep You Watching

Netflix has just announced on their blog a new feature called ‘post-play’ that will help viewers to continue watching after they have finished a movie or TV episode. Here’s how they explain post-play:

When you finish watching an episode of a TV show, we’ll minimize the credits and tee-up the next episode. If you do nothing, the next episode will start to play in 15 seconds. You can also stop it to get more information or select another episode.

When you finish watching a movie, we’ll minimize the credits and offer you three recommendations to try next. If those don’t suit you, you can always go directly to search from post-play or go back to browsing to find something else.

I think this is an awesome idea. With ‘binge viewing’ that occurs nowadays, we can’t just watch ONE episode of any TV series. For those that have just started watching Breaking Bad on Netflix (or Mad Men, The Walking Dead, Community, etc), you know what I’m talking about. Now, it’ll make it easier to continue watching another episode, and lose another weekend.

Here’s a video preview of how it works:

Netflix says ‘post-play’ will soon be made available to ‘over devices soon’, which will surely include the Apple TV and the Netflix iOS app. Currently it is only available for the web and the PS3. At the end of May, the company updated their iOS app to have better on-screen controls.

Click here to download Netflix–it’s $7.99/month and the first month is free.