iOS Users Are More Engaged than Android Users, Forrester Says [Study]
Sales numbers and global market share definitely favours Android ahead of iOS, and more recently Google Play downloads have surpassed iOS app downloads. But what about in-app or smartphone usage? Forester has the details (via TechCrunch).
The market research company has surveyed 13,000 iOS and 15,000 Android users in the US, and 1,300 iOS and 3,100 Android users in Europe, only to find that iOS users are still the most avid app and smartphone users.
As Forrester points out, the Weather app is the most-used application, with 71% of iOS users checking the local weather regularly compared to 65% of Android users. But weather is just one of the existing app categories: practically, iOS users top Android users in all existing app categories. To put it into numbers: social networking — 63% iOS vs. 56% Android; mapping — 60% iOS vs. 52% Android; games — 56% vs. 42%, etc.
This picture looks no different in Europe: as the Forrester study highlights, browsing the Web is the no. 1 activity on both iOS and Android, but when compared, it turns out that 91% of iPhone users have browse the Internet weekly, while only 80% of Android users do. Messaging also favours iOS: 89% vs. 76%.
In other words, sometimes the wider reach of the Android devices doesn’t quite favour developers, who are looking for user engagement.