Vevo 24/7 Music App for Apple TV Said to Launch This Week

According to the Wall Street Journal, music video service Vevo is said to launch an app for the Apple TV, possibly as soon as this week:

Apple Inc. could release the Vevo Apple TV app as soon as this week, according to people familiar with the matter, while Samsung Electronics Co.’s launch is likely a few weeks away.

Vevo has said it is hoping eventually to launch its own channels on cable TV, though it hasn’t yet been able to land a deal.

Vevo is a joint venture between Sony Music Entertainment and Universal Music Group with ambitions to launch 24 hour a day videos via the Apple TV app. The company’s strategy is to get eyeballs on its music videos via their own apps instead of views going to YouTube, which can take as much as 50% of ad revenue from partners, according to industry experts.

Back in March, Vevo updated its iOS app to launch Vevo TV at SXSW, a 24/7 channel to stream music videos, akin to the old school days of MTV and Much Music. We would assume the Apple TV app would take similar cues from that app and be available to Canadians customers as well, since the Vevo app works just fine here.

Where do you watch the most of your music videos? YouTube?


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