Rogers to Terminate the $50 Hardware Rebate ‘Irritant’ on Feb. 19

Rogers customers who have performed hardware upgrades in the past are well aware of the company’s practice to charge $50 more than your device’s sticker price, only to rebate the amount to customer accounts (that is if they remember to submit a form for the rebate within 60 days) later on.

Well, it turns out the company has realized customers don’t like this practice, as according to an internal doc it “is cited as one of the top irritants by customers,” (via MobileSyrup) and will be removed in mid-February:

Rogers says it will eliminate the $50 hardware rebate on February 19th, so users upgrading between now and then will still have to go through the process of filling out the rebate form and submitting it. That can be found on the My Rogers website under Products and Services.

Customers typically had to mail away a rebate form but as of late the $50 could be recouped by submitting a form online, which resulted in much faster processing times of 24 hours, versus up to 8 weeks via the paper rebate form. This is great news for those set for a hardware upgrade after February 19.