iPhone the Most Popular Second Screen for TV Viewers in Canada
According to data analysis by Montreal-based social TV analytics firm Seevibes, when it comes to tweeting while watching TV the iPhone ranks as the top device in Canada.
The conclusion was drawn from a December 2013 analysis of over 8 million interactions, in data released last month, as noted by Media in Canada:
Based on a December 2013 analysis of over eight million interactions, 43% of social TV Twitter interactions in the Canadian market came from iPhones, up from 41% in June 2013 and 36% in December 2012. Personal computers grabbed the next biggest share with 26%, then Android phones with 20%, tablets at 5.5% and then BlackBerry devices with just 3%.
When it came to second screens for reality TV shows, news shows and TV series, mobile phones dominated over desktops and tablets with the overwhelming majority of second screens being iPhones. Android activity was the most active during reality TV shows while BlackBerry activity was the most active during news shows.